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Terri Podlenski

Brand Strategist & Designer

Smart Creative Lab, Inc.


terri@smartcreativelab.com

About Me

I'm in the very fun, sometimes frustrating, ever-changing digital marketing world. Much of my work over the last 12 years has been franchise convention marketing and graphic design for numerous household name brands like Jack in the Box, Gold's Gym and Mazda, to name a few.

While I love bringing a big event to life, my heart is helping kingdom-driven entrepreneurs and business-minded ministry leaders break through the cluttered marketplace so that they stand out as the obvious choice to their dream clients and audience.

Most people jump right to tactics when it comes to marketing, get overwhelmed with shiny objects and the latest, greatest "thing" and totally miss the boat on the most important piece: the foundational positioning and messaging for their business. Unless you have absolute clarity about who you are, the people you serve (hint: it's not everyone!) and the transformation you provide, you'll never gain traction in your marketing.

Why I do what I do

As an entrepreneur since 1990, I've had more than my fair share of ups and downs and some huge failures. I believe God wants His people in the marketplace, showing up with excellence, having influence, prospering and living out our potential and purpose through the work we do. I want to use my gifts, talents and experience to equip and empower Christians to be Kings in the marketplace and "lights on the hill" by fine-tuning their message and their marketing so they are not spinning their wheels in frustration and wasting money and energy on things that don’t work.

What I like about PCWC

I love the amazing like-minded women and the unique opportunity to stretch and grow, challenge, sharpen and encourage each other in both our business and our faith.

Something Fun

My husband and I are ballroom dancers and actually met dancing Salsa! It's now a family affair as our teenage daughter has been dancing with her Daddy since she was born and has learned all my moves and more:) Dancing in the living room after dinner is a pretty common occurrence at our house.